Mission 

Our mission transcends several objectives; it’s a passionate commitment to revolutionizing the tourism industry. The main goal is to make Sunny Beach and the tourism business in the region a better place to work and live.

Redefining Sunny Beach – A Destination of Culture, Nature, and Vibrance

We are on a mission to transform the image of Sunny Beach, Bulgaria—bringing together people and businesses who believe in showcasing its true essence.

Sunny Beach is more than just a party destination with affordable drinks. It is a place where nature, history, culture, and traditions come alive. Nestled along the stunning Black Sea coast, this destination offers breathtaking landscapes, rich heritage, and immersive experiences waiting to be explored.

Beyond its golden sands and vibrant nightlife, Bulgaria is home to treasures like the world-famous rose oil, authentic natural yogurt, and centuries-old herbal remedies—a true phytopharmacy of Europe. And let’s not forget Bulgarian cuisine, a perfect blend of tradition and health, bursting with rich flavors and wholesome ingredients.

Join us in reshaping the story of Sunny Beach—where adventure meets authenticity, and every visitor discovers something beyond expectations!

Transforming Tourism in Sunny Beach

At our core, we are driven by a singular idea: to transform tourism in Sunny Beach and the Black Sea coast into a beacon of fairness and prosperity for both employers and employees alike. Therefore, our vision is to establish a destination where everyone enjoys a high standard of living, supported by equitable rules and opportunities.

By fostering a culture of transparency, respect, and collaboration, we aim to cultivate a community of loyal visitors. These visitors return time and again, drawn not only by the allure of our breathtaking beaches but also by the promise of an enriching and fulfilling experience for all.

Mission Sustainability

We believe in nurturing the natural beauty and resources of our region. That’s why we actively engage in sustainability projects. These projects aim at reducing paper and plastic consumption while preserving our pristine environment for generations to come.

Enlarging the Touristic Season

Our team is driven by the vision of extending the touristic season. We aim to transform Sunny Beach into a year-round destination. By facilitating innovative solutions for employees and employers alike, we aim to overcome the dynamic challenges facing the tourism sector today.

Supporting Game-Changing Ideas

We’re not just bystanders in the evolution of tourism; we’re catalysts for change. Through groundbreaking initiatives in destination promotion and cutting-edge customer experiences—both digital and offline—we’re paving the way for a new era of tourism excellence.

Delivering Valuable Information

Our focus is to deliver valuable, independent, and fair information. We are committed to providing exclusive event updates and insider tips. We are your trusted source for all visitors of Sunny Beach and the region.

Supporting Tourism Businesses

We aim to support tourism businesses with training, additional qualifications, and the implementation of successful practices for sustainable development. Join us on this journey of transformation. Together, we will elevate Sunny Beach and the Black Sea coast to new heights of excellence.